Month: October 2017

Event Planning Done The Correct Way

Posted on By Alegra Farias

Already having issues with the planning of your next event? Can’t find enough guests that are interested in attending? Or have you come across serious financial issues just when everything seemed to be going smoothly? These and more similar problems are common issues faced by almost all event planners along the way, no matter how much they think they are prepared. One fact that we cannot avoid is that event planning takes a lot out of you, and doing it without proper thinking or a guide can lead to serious issues that may force you to cancel the function altogether.As a result of this, you may want to follow some general guidelines whenever are chosen to plan an event or just want to host one of your own. They will come in handy during tough times, providing solutions as you string everything together: 

Set Aside Some Money

Budgetary problems are common during event planning. It is a wise idea to save some money to set aside for the organization of the event itself. Having this limit imposed on yourself from the get-go helps you plan your activities much more smoothly, particularly in regards to what kind of selections you will be allowed to make without going over your budget.

Be Realistic

Being realistic about your expectations is always a good thing when planning out an event. What’s the point of sending grandiose affordable wedding invitations if you can’t even afford the rent of your chosen venue? Being realistic is also not limited to the budget alone: expect to face delays and sudden changes to your schedule and chosen date due to unforeseen circumstances.

Take Care of the Guest List

Guests are what will make a certain function either a total success or a complete failure. It is generally considered to a good thing to have as many guests as possible to attend your event, but this is not always the case. Be careful about the services you can offer: sometimes they may not be enough to fully satisfy a large crowd. In that case, imposing a limit on your guest list may do more good than harm.

Choosing a Suitable Location

The type of venue must be chosen so that it is compatible with the kind of event you are going to host: some events, like parties or even weddings, may allow you to choose from a large number of locations: you can be conservative and go for a rented reception hall or be bold and go for an open-air location like a park or small garden. If you want your event to be something informal and between friends only, just mention a small restaurant or even your home as the venue in your 60th birthday invitations.

Have Enough Staff

Some events may require you to hire external staff in order to serve food, drinks and to direct the various guests to restrooms and other areas. The amount of staff you hire needs to be able to cope with the crowd size, as otherwise your guests may face inconveniences and the workers will be tired from just running back and forth between the halls.

How To Create An Effective Banner?

Posted on By Alegra Farias

Think of yourself as marketing personnel of a business organization. What is you task? Your task is to implement the most effective marketing strategy. The next question is; why would you do that? What is the purpose? Very straightforward. You have to do that in anticipation of generating more revenue for the company, by increasing the market share. Nowadays, customers have hundreds and thousands choices available in the market. That is due to the growing competition. If they are not happy with a product, they have a plenty of other options to choose and satisfy their need. Do you think that manufacturing the best product or providing the best service is just enough? No. If that is your style of doing business, then you will fail. Not because of the best product or service. May be due to the lack of awareness you create about your company, among the customers. This is where a lot of companies have fallen down. In contrast, highly efficient marketing campaigns is the number one reason for corporate giants like Coca Cola, to become what they are today. However, now this is not going to be about how to plan and execute a marketing campaign. You know there’s a method of advertising, called banners. No doubt that it is not a new thing for you. Because, you must have seen thousands of banners so far in your life. Although it a bit old method, used by most of the companies, still they continue it to a certain extent. When it comes to a special occasion such as a product launch or an exhibition in your company, you will have to create a banner. Therefore, let’s look at some of the factors to consider, in order to create the most effective banner.

The purpose

This comes first. You don’t just design a banner. There has to be a purpose. As depicted above, you will have to do this whenever there’s a special occasion.

Type of the banner

Depending on the purpose, you have to decide the type of banner you need. It may be a mesh banner, exhibition displays Sydney, roll up banner etc. For a small scale event, a pull up banner would be ideal.

The design

The design is what carries the value of the entire thing. The more attractive you make it, greater the chance for you to get the attraction of the customers. Again, the design should also depend on the purpose. For instance, when you sponsor for something like a sports fiesta, the most effective one would be a teardrop banner which are normally used in outdoors.

Cost

This is basically the designing and printing cost. You may have to outsource the designing part if there’s no one to do it in house. But, remember that it will cost very high. Hence, look at all the possibilities to get it done at a very low cost.

Got it? Make a note of these elements and come up with the best idea.